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It's no secret that the marketing and social media landscape is constantly evolving, and keeping up with the latest trends can be overwhelming. But don't worry, we've got your back!

Take a look at our latest blogs to stay informed about the latest marketing updates and social media changes. Plus, we've got some free tips to help you boost your marketing efforts and feel more confident. Enjoy!

The Significance of Keywords in Modern SEO

John Parsons

Jan 34 min read

The Significance of Keywords in Modern SEO

Keywords refer to the specific terms and phrases that individuals search for on the internet, whether they are looking for information,...

John Parsons

Dec 1, 20232 min read

Tips for Finding the Right Influencer for Your Brand: A Comprehensive Guide

Are you looking for ways to maximise your brand's reach? Social media has revolutionised the way businesses interact with their target...

Google Business Profiles to Let You Manage Your Social Links

John Parsons

Nov 1, 20232 min read

Google Business Profiles to Let You Manage Your Social Links

Google now allows you to include your social media links on your Google Business profile, increasing your exposure on Google Search and...

John Parsons

Oct 3, 20233 min read

Get your Retention Strategy Sorted Now

The easiest way to grow customers is not to lose them, too many organisations spend too much time and energy trying to secure new...

John Parsons

Jul 4, 20233 min read

Why Effective Communication is Critical

Benefits of Effective Communication Leads to the right information being shared Minimises conflict and confusion Saves resources such as...

John Parsons

Jan 4, 20232 min read

Do I need a Google Business Profile?

If you’re a bricks and mortar business (you have a physical office, restaurant or storefront where customers can visit you), or you work...

Why Having a Business Mentor Is So Important

John Parsons

May 3, 20221 min read

Why Having a Business Mentor Is So Important

Having a business mentor can be extremely beneficial for small business owners. A mentor is someone who has experience in the industry...

7 Social Media Content Ideas That Saves You Time

John Parsons

Dec 1, 20212 min read

7 Social Media Content Ideas That Saves You Time

As a small business owner, you understand the need of using social media to communicate with your customers, but you don't know where to...

6 Print Finishes That Make a Lasting Impression

John Parsons

Aug 3, 20212 min read

6 Print Finishes That Make a Lasting Impression

Print media has a unique advantage over digital media in that it offers a sensory experience that engages multiple senses – touch, smell,...

Expert Advice for Small Business ‘Digital Transformation’

John Parsons

Jul 6, 20212 min read

Expert Advice for Small Business ‘Digital Transformation’

Over the past decade, businesses of all sizes and industries have adapted to new technologies, leading to the popularisation of the term...

John Parsons

May 4, 20212 min read

Cold Calling is Not Difficult

I'll admit that it's not the most enjoyable task. When done poorly, or even mediocrely, it can be soul-destroying. Few of us received any...

Selecting the Best Virtual Assistant: Why You Need One

John Parsons

Mar 3, 20212 min read

Selecting the Best Virtual Assistant: Why You Need One

Running a business can be a daunting task, and as a business owner, it is essential to have support that can help you achieve your goals....

The Importance of Website Maintenance for All Websites

John Parsons

Jun 30, 20202 min read

The Importance of Website Maintenance for All Websites

In today's world, having a website isn't enough. It's essential to maintain it regularly to keep up with the ever-changing digital...

Do You Have a Press Kit on Your Website Yet?

John Parsons

May 5, 20202 min read

Do You Have a Press Kit on Your Website Yet?

A press kit is an essential tool that can help you get more exposure for your business. Journalists often use press kits to quickly...

John Parsons

Dec 4, 20191 min read

Maximising the Potential of Email

Email marketing can be a highly effective way to build and nurture relationships with your customers. However, to harness the power of...

John Parsons

Aug 6, 20191 min read

Why Calibrate Your Monitor?

One constant of online images is how irregular they appear on different computers. Some photos look great, others are awful. The reason...

John Parsons

Mar 6, 20193 min read

How To Do a Social Media Audit

Social media marketing is an exciting and dynamic way to promote your business, but when it comes to measuring results, things can get a...

Five Innovative and Effective Marketing Strategies: Unleashing the Potential of Flyers

John Parsons

Jul 3, 20182 min read

Five Innovative and Effective Marketing Strategies: Unleashing the Potential of Flyers

In the world of marketing, flyers have been considered a traditional method of advertising. However, it is essential to understand that...

What To Consider When Designing a Business Card

John Parsons

Feb 7, 20181 min read

What To Consider When Designing a Business Card

When designing a business card, it’s important to consider the following factors: Purpose: Determine the purpose of the card. Is it for...

Everything You Need to Know About Social Media Marketing Services For Small Businesses

John Parsons

Aug 1, 20174 min read

Everything You Need to Know About Social Media Marketing Services For Small Businesses

Digital marketing comes in many forms, and for small businesses it's important to know what to look for when seeking out digital...