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It's no secret that the marketing and social media landscape is constantly evolving, and keeping up with the latest trends can be overwhelming. But don't worry, we've got your back!

Take a look at our latest blogs to stay informed about the latest marketing updates and social media changes. Plus, we've got some free tips to help you boost your marketing efforts and feel more confident. Enjoy!

Useful Photography Pointers for Your Small Business

John Parsons

Jul 5, 20222 min read

Useful Photography Pointers for Your Small Business

Photography is an essential aspect of any small business, especially when it comes to showcasing products. Product photography is the...

Website Legal Requirements in the UK: Laws and Regulations

John Parsons

May 31, 20224 min read

Website Legal Requirements in the UK: Laws and Regulations

Legal Considerations for UK Website Owners Creating and running a website in the United Kingdom comes with a set of legal requirements....

Why Having a Business Mentor Is So Important

John Parsons

May 3, 20221 min read

Why Having a Business Mentor Is So Important

Having a business mentor can be extremely beneficial for small business owners. A mentor is someone who has experience in the industry...

John Parsons

Apr 5, 20222 min read

Why Tone of Voice Is Important for Brand Identity

Tone of voice refers to the way in which a brand expresses its personality and values through written or spoken communication. It...

YGTMedia Top 3 Tips for Defining a Content Strategy

John Parsons

Mar 2, 20221 min read

YGTMedia Top 3 Tips for Defining a Content Strategy

Defining a content strategy is crucial for any business to succeed in the digital world. Here are YGTMedia top three tips for creating an...

John Parsons

Feb 2, 20221 min read

YGTMedia Blog Management

Managing a blog can be a daunting task, especially if you're trying to grow your online presence. That's where our blog management...

Dealing With Colour. What Is the Difference Between CMYK And RGB?

John Parsons

Jan 5, 20224 min read

Dealing With Colour. What Is the Difference Between CMYK And RGB?

Why does the same colour look different in different places? - The simplest way we find to explain the differences in colour is to go...

7 Social Media Content Ideas That Saves You Time

John Parsons

Dec 1, 20212 min read

7 Social Media Content Ideas That Saves You Time

As a small business owner, you understand the need of using social media to communicate with your customers, but you don't know where to...

How to Master Customer Retention and Gain Repeat Business

John Parsons

Nov 3, 20211 min read

How to Master Customer Retention and Gain Repeat Business

Mastering customer retention is a vital aspect of running a successful business. It is much more cost-effective to retain customers than...

John Parsons

Oct 5, 20212 min read

How to Boost Your SERP Rankings?

Let’s begin by looking at what SERP rankings are and how they affect businesses. SERP stands for Search Engine Results Pages, and this...

John Parsons

Sep 1, 20219 min read

A Glossary of 100 Printing Terms

0 - # / A - C / d - f / g - i / j - m / n - q / r - s / t - v / w - z 0 - # 3D Printing: 3D printers can print 3D shapes and models....

6 Print Finishes That Make a Lasting Impression

John Parsons

Aug 3, 20212 min read

6 Print Finishes That Make a Lasting Impression

Print media has a unique advantage over digital media in that it offers a sensory experience that engages multiple senses – touch, smell,...

Expert Advice for Small Business ‘Digital Transformation’

John Parsons

Jul 6, 20212 min read

Expert Advice for Small Business ‘Digital Transformation’

Over the past decade, businesses of all sizes and industries have adapted to new technologies, leading to the popularisation of the term...

John Parsons

Jun 2, 20213 min read

The Customer Is NOT Always Right

While it is a widely accepted mantra that ‘the customer is always right’, sometimes this is not the case. Small business owners often...

John Parsons

May 4, 20212 min read

Cold Calling is Not Difficult

I'll admit that it's not the most enjoyable task. When done poorly, or even mediocrely, it can be soul-destroying. Few of us received any...

John Parsons

Apr 6, 20214 min read

YGTMedia Beginners Guide to Print

What is GSM? GSM is the measurement used for paperweight. It also gives you a rough guide as to thickness of paper. A higher GSM means a...

Selecting the Best Virtual Assistant: Why You Need One

John Parsons

Mar 3, 20212 min read

Selecting the Best Virtual Assistant: Why You Need One

Running a business can be a daunting task, and as a business owner, it is essential to have support that can help you achieve your goals....

John Parsons

Feb 3, 20213 min read

Is Bounce Rate Really that Important?

Many companies, as well as individuals with online businesses, don’t understand bounce rate, so don’t have any benchmark to measure its...

John Parsons

Jan 6, 20211 min read

3 Reasons Why Great Logo Design Matters

A great logo is more than just a pretty image. It’s a crucial element that represents your brand and communicates its values and...

Customer Acquisition vs Customer Retention

John Parsons

Nov 4, 20202 min read

Customer Acquisition vs Customer Retention

Customer acquisition and customer retention are both important aspects of running a successful business. While customer retention is...