blog

Home / Blog

It's no secret that the marketing and social media landscape is constantly evolving, and keeping up with the latest trends can be overwhelming. But don't worry, we've got your back!

Take a look at our latest blogs to stay informed about the latest marketing updates and social media changes. Plus, we've got some free tips to help you boost your marketing efforts and feel more confident. Enjoy!

The Significance of Keywords in Modern SEO

John Parsons

Jan 34 min read

The Significance of Keywords in Modern SEO

Keywords refer to the specific terms and phrases that individuals search for on the internet, whether they are looking for information,...

Best Practices for Web Design for Small Businesses

John Parsons

Dec 18, 20232 min read

Best Practices for Web Design for Small Businesses

In today's digital age, having an online presence is a must for small businesses. However, it's not enough to simply have a website. Your...

John Parsons

Dec 1, 20232 min read

Tips for Finding the Right Influencer for Your Brand: A Comprehensive Guide

Are you looking for ways to maximise your brand's reach? Social media has revolutionised the way businesses interact with their target...

Google Business Profiles to Let You Manage Your Social Links

John Parsons

Nov 1, 20232 min read

Google Business Profiles to Let You Manage Your Social Links

Google now allows you to include your social media links on your Google Business profile, increasing your exposure on Google Search and...

John Parsons

Sep 5, 20232 min read

How To Grow Your Business with Brand Storytelling

Brand storytelling is a powerful tool that can help you grow your business. It involves using narrative techniques to communicate your...

John Parsons

Jul 4, 20233 min read

Why Effective Communication is Critical

Benefits of Effective Communication Leads to the right information being shared Minimises conflict and confusion Saves resources such as...

4 reasons small UK businesses should focus on digital marketing in 2023

John Parsons

Jun 6, 20234 min read

4 reasons small UK businesses should focus on digital marketing in 2023

Digital marketing is likely a topic on the mind of small business owners across the UK. But what does 'digital marketing' actually mean?...

John Parsons

May 2, 20232 min read

The impact of AI on small business

Technological Advancement: A Genie That Cannot Be Contained The rapid pace of technological innovation is unstoppable and cannot be...

Why Is Joining a Networking Group Good for Business?

John Parsons

Apr 5, 20233 min read

Why Is Joining a Networking Group Good for Business?

Joining a networking group can be incredibly beneficial for businesses of all sizes. It can provide opportunities to meet new people and...

John Parsons

Mar 1, 20233 min read

Why You Must Have a Referral Strategy

Strong customer referrals are one of the best ways to get more business, as a whopping 84% of people trust recommendations from people...

John Parsons

Jan 4, 20232 min read

Do I need a Google Business Profile?

If you’re a bricks and mortar business (you have a physical office, restaurant or storefront where customers can visit you), or you work...

5 Reasons Why Video Content Marketing Is Important for Your SEO

John Parsons

Dec 7, 20222 min read

5 Reasons Why Video Content Marketing Is Important for Your SEO

Video content marketing is essential for capturing your intended audience’s attention and increasing brand awareness. SEO requires...

15 Top Tips to Stay Motivated as A Remote Worker

John Parsons

Nov 2, 20222 min read

15 Top Tips to Stay Motivated as A Remote Worker

Working from home can be a dream come true for some, but it can also come with its own set of challenges. One of the biggest challenges...

What Are The 7 Principles in Website Design?

John Parsons

Oct 4, 20223 min read

What Are The 7 Principles in Website Design?

In today's world, we spend a significant amount of our time online, browsing through social media or shopping. A cursory glance at the...

Why Is Creating Valuable Content So Important for Small Businesses?

John Parsons

Sep 7, 20221 min read

Why Is Creating Valuable Content So Important for Small Businesses?

For small businesses, creating valuable content is crucial for a number of reasons. Firstly, it can help to establish your brand as an...

Why is Guerrilla Marketing Creating a Buzz?

John Parsons

Aug 2, 20221 min read

Why is Guerrilla Marketing Creating a Buzz?

Guerrilla marketing has become increasingly popular in recent years due to its ability to generate buzz and attention without the need...

Useful Photography Pointers for Your Small Business

John Parsons

Jul 5, 20222 min read

Useful Photography Pointers for Your Small Business

Photography is an essential aspect of any small business, especially when it comes to showcasing products. Product photography is the...

John Parsons

Apr 5, 20222 min read

Why Tone of Voice Is Important for Brand Identity

Tone of voice refers to the way in which a brand expresses its personality and values through written or spoken communication. It...

YGTMedia Top 3 Tips for Defining a Content Strategy

John Parsons

Mar 2, 20221 min read

YGTMedia Top 3 Tips for Defining a Content Strategy

Defining a content strategy is crucial for any business to succeed in the digital world. Here are YGTMedia top three tips for creating an...

John Parsons

Feb 2, 20221 min read

YGTMedia Blog Management

Managing a blog can be a daunting task, especially if you're trying to grow your online presence. That's where our blog management...